Monday, April 25, 2011
When you avail of products or services you consider value for money depending on your need. Do you want high quality, low price, prestige, overall experience? You look at product/service reputation to guide you in choosing. When you experience a product or service, you form an opinion on whether or not it is worth your time and money. In this day and age of easy access to massive communication media, you can shout out to the world about your experience with a certain brand. Others pick up the information and use it as reference for making their own choices.
Now, think about potential employers or clients. They have the same privilage of choice as you have. Now that information is so easy to access, they have the best opportunity of knowing about your brand more than people have in the past. They can check out available information about you on the web or talk to people you know with or without you knowing. And in the principle of "better to err on the side being too careful", their decision to avail of your product or service will be affected by what other people say about their own experience with your brand. The phrase "your reputation precedes you" has never been more true than now. It is for this reason that you need to take care of your own brand.
Sunday, April 24, 2011
I remember when I was just at the beginning of my career. I was a training assistant then at 7-Eleven here in the Philippines. I used to conduct company orientation and new employee training. I also assisted Training consultants who facilitate the more interesting training. After I assisted our consultant who conducted our basic supervisory course, I went to my manager and said, I can run that workshop better because I know the business better. I remember my boss' hesitation. I said to her that I will design the program and the slides and I will show her that I can run that workshop. I never looked back since then.
If you look beyond my bragging, you will realize that what I did was not unique at all. Everything that you did in advancing your career came with a personal decision to step up no matter whether you did it on your own or if you acted on the encouragement of others. The more important element of stepping up is the decision you make.
I met a lot of people who invest in a lot of training and schooling and still end up not doing what they dream of doing because they feel they are not yet ready. On the other hand some people just say, yes I can do it and then go ahead and do it. They make mistakes but they never let mistakes stop them from what they really want to do, they learn and then they try again.
If you are waiting for the time when you are absolutely ready to move up, that time may never come because we can never be completely ready. Sometimes we just need to take a leap of faith and accept the risk that go with it.